A studio of inventors.
Addicting Elements builds enterprise-grade software for businesses and consumers. We're interested in one question: what makes a person open something twice?
Somebody had to invent the Like button. The share sheet. The streak counter. Those primitives feel obvious now, but each one was designed — and each one works because it maps to something the brain already does.
That's the studio's thesis. Dopamine, oxytocin, serotonin, endorphins. Four chemicals, and every product worth using pulls on at least one.
Jeffrey Escobar and Arshroop Saini conceptualized the studio in 2022. It was founded in March 2024.
FifthWheel launched on September 28, 2025. An AI CRM for freight brokers. B2B, and the first thing we shipped.
House AI launched on December 10, 2025 and was an instant success. 150,000+ downloads across 175+ countries, in 40 languages. Over a million images generated. More than 100 million views on TikTok and Instagram.
Fictura launched on August 1, 2026. An SDK and an MCP for the next generation of app builders. Track where every download comes from. Get every data point that helps an app scale. Built for vibe coders.
We're a small team, bootstrapped, and we ship fast.